ASA Entertainment has worked with retailers around the world to develop retailtainment initiatives to drive sales and publicity for vendors and retailers alike. Our Taz Tour concept with Wal*Mart and Warner Bros serves as a primary example of a successful retail-based partnership.
Elements include:
- Multi-day action sports events set up in retail parking lots throughout the country
- Specific event/tour timing
- Action sports pros perform (skate, BMX, inline, FMX)
- Interactive clinics and demonstrations
- Free open mobile skatepark for consumers
- Amateur competition for consumers
- On-site sampling to targeted consumers
- In-store retail opportunities, consumer promotion and POS
- On-site activities including video games, live music, videos, DJ's, etc.